If you’re new to web design, there are a few basics you should master before you dive in head first. There are a million and one different ways to build and design a website, but some design tactics have been proven more effective than others.
Building a firm foundation of knowledge before you begin your business website design is the best way to set yourself up for success. Here is a quick breakdown of some of the necessary stations of a great business website design.
You need a business blog
You need a business blog for several reasons. Your business blog will give web users a more engaging experience on your site. Check out this stellar example of a business blog for a reference point along the way.
Also, if you market your blog, you can build a significant presence online for your organization. You may also use your business blog to link your website to the vast outlet of social media. Provide a sharing button for all of the main social media platforms, and watch your numbers rise.
Communication is crucial
Your business website is a main hub for communication. You need the input of the public to fine tune your products, services, and customer relationships. Set up a “Contact Us” page to build the bridge of communication between your organization and its target audience.
Your business website contact page should contain a variety of ways to make contact. Add phone numbers, email addresses, and even a simple contact form for visitors to fill out. Also, remember that a contact page doesn’t have to be boring.
Give web users a little more info
People go to a business website to find out more about that business, so you have to provide an area of the website where people can get to know your organization. Add an “About Us” section to your design.
Your “About Us” page should do just as it sounds. Place information about what your business has done in the community, any new developments in your operation, and even a few short bios. Let viewers get a little bit of an inside look by posting some brief bios, featuring a few of your most qualified professionals.
Feature your products/services
Every business needs a place to feature their products and services. A business site without a space for commerce is a bit pointless. Don’t get people excited about the prize, and then deny them the opportunity to enjoy the spoils of their travels.
Design a detailed “Products & Services” page for visitors to browse through your company’s inventory. Make sure to do some thorough research on the details of building a great products and services page. Work smart, not hard.