Branded bags can help give people a positive impression of your business, advertise your business for weeks or months to come, and help you stand out from the competition. Of course, not all branded bags are created equal, and you’ll need to spend plenty of time thinking about everything from materials to designs before landing on the perfect option.
One thing you shouldn’t neglect to consider is printing options. You can cut costs by choosing a method that only prints on the centre, but here are just a few reasons why edge-to-edge printing is more advantageous.
More Luxurious Appearance
People aren’t stupid – they’re generally very good at noticing when people are trying to cut corners. If your printing doesn’t go right up to the edge of your bags, they’re generally going to look a lot cheaper. This issue is made worse by the fact that many people who don’t provide edge-to-edge printing aren’t known for their high-quality work. Even if you spend weeks working out the perfect design, people are going to be turned off by a cheap looking bag.
More Room for Your Design and Message
The key benefit of branded bags is being able to get your business’s name and message out there. If you were placing an ad on a billboard, wouldn’t you want that ad to stretch right across it? The same principle is true when you’re looking at branded bags – in many ways, they’re just like mini-billboards.
When you print edge-to-edge, you create a bag that’s far more interesting to look at, and that comes with several advantages. Most importantly, it means your bags stand out from the crowd. When your customers are carrying those eye-catching bags around, more people are going to look at them and get exposed to your business. Better yet, customers are more likely to keep using bags that have a more arresting design.