If you’ve had minimal success gathering visitors with your current business website design, then there are probably a few simple ways you can turn the tides. The smallest aspects of digital design make some of the most influential impacts on your organization’s online success.
Take a closer look at your organization’s business website, and consider what might be missing. Here is a brief overview of some of the most vital aspects of a successful business website design. Make more money online by mastering the art of design.
Basic navigational function
The navigation setup on your business website is extremely basic, but it is extremely important that you get it right. Traditionally, a stationary (or floating) navigation bar is the simplest way to set up movement within the pages of your business website.
Creativity is always welcomed, but avoid getting too intricate with your design. Check out how this Seattle legal website displays a basic stationary navigation bar. An overcomplicated navigation option will frustrate visitors and could be detrimental to the survival of your website.
Communication is paramount
Communication is paramount in business, and it is especially useful online. Your business website should be designed in such a way that it encourages people to leave their mark.
When you understand how the public sees and experiences your digital presentation, you can pinpoint the areas in which you need improvement. Add more than just the normal “Contact Us” page to your design.
Learn to evoke the enticing call to action, and urge visitors to engage in your design. Linking areas marked “leave a comment” or “tell us more” will encourage passing users to spend more time exploring your site.
Optimize your design for mobile access
Mobile users are taking over the digital waves. More mobile users are online each day than ever before, and your business website should always be built to suit the mobile visitors.
The problem with neglecting to optimize for mobile users is that your website won’t display correctly on the smaller screen of a mobile device. Adding media queries to your design coding will eliminate the sizing issue with your website’s display.
Use social media sharing icons
Social media sharing icons will help to build your website’s collection of backlinks. Every time a user clicks on one of your website’s social media sharing icons, your business gets a free piece of digital marketing, and a new link is built to your domain.
Integrate the concepts of SEO
Make search engine optimization your second language. The concepts of SEO will help you to create more effective digital content and rank higher in the SERPs (search engine results pages). The higher you rank in the SERPs, the more web traffic will flow across the pages of your stellar domain.