Getting found online is vital if you are to succeed in your online business. Thankfully, this is not as difficult as it appears. By implementing a few focused online marketing techniques, you can increase your online visibility and get found by the people that matter to your business.
The following insights will help you get started:
Learn the basics of SEO
While it is true that SEO works best when done by a professional, there a number of activities you can do on your own that will give you an edge over the competition on the internet. For example, creating high-quality content, ensuring that your website load speed is fast enough, and implementing a few on-page optimizations can help you rank high in SERPs.
You will find dozens of on-page SEO techniques on the internet, but you can get started with the following:
- Write great content well sprinkled with keywords relevant to your business, especially keywords and terms used to search for the type of products and services your business offers.
- Use descriptive titles to help search bots and human users understand the content of your site.
- Use keyword-rich anchors to link when linking to internal content on your website; this will help the search engines understand the content of those pages.
Publish regular blog content
Do you know that the blog page is one of the most important pages on your website? It increases not just your digital footprint, but also increase your chance of ranking high on search engines.
Your blog is also a vital element of your marketing strategy. Properly handled, it can help boost your online authority, and showcase your expertise to the people that need your products and services. In fact, the more relevant content you have on your blog, the bigger your web presence, and the more traffic you will eventually attract.
The key is to blog as often as possible, but even writing one high-quality blog post every month is enough to boost your website search rankings.
Be active on social media
There are hundreds of ideas on how your business can rank high on Google search results, but one of the most important steps you can take is to have an active social media presence.
Social media plays a very important role in getting your message out to the people that matter, as these days, almost everyone is on social media. The key is to choose the right platform where the bulk of your target audience is.
Apart from reaching your target audience one-on-one, social media updates also appear on search results, where people who don’t follow you can have access to your messages. For this reason, make sure every content you post on social media is properly optimized for your brand, including relevant contact details.
Encourage your customers to drop reviews
Do you know that 84% of consumers will first check an online review before making a buy decision? This is how important online reviews are to the success of your business.
Online reviews help potential customers decide whether to do business with you or not. It also increases, showing up in search results for relevant searches.
Take advantage of this system by encouraging your customers to leave reviews after doing business with you. You can use social media for this, have a dedicated reviews page, or use a third-party review website like Yelp.