It’s important to note that search engines cannot read information as humans do. Due to this, such pieces of information have to be simplified. Search engines utilize Natural Language Processing to have clarity on the scope of the topic. As a result of this, keywords are vital. Search engines use keywords in ranking your web content. A good post will have keywords in all of the right places. However, too many keywords could lead to stuffing and affect readability.
Which are the keyword research tools you must know?
We’ve taken a look at what keywords do and their importance. Now, it is pertinent to identify the best keywords to increase the flow of traffic to your website or blogpost. It will help if you are looking for keywords with low competition and a high search volume. Using the right keywords can increase your ranking on Search Engine Result Pages. In the long run, the visibility of your content will improve. This is an important step when you are building a comprehensive SEO Strategy for your business website or blog.
The best keyword research tools include;
Twinword Ideas
Twinword is a keyword search tool that can quickly identify related keywords. It’s even capable of dealing with long-tail and LSI keywords. Users of this tool can import large lists of keywords or can get keywords in a variety of formats. It effectively filters through user-intent, popular topics, title scores, and keywords. Twinworld will always present you with several topic-specific keywords.
Asides all of the impressive features on the tool, its also supported in 200 regional settings and is available in about 40 different languages.
Google Trends
Google Trends is another top keyword research tool. One of its main features allows users to determine if the search volume is increasing or reducing. To provide results, it will filter according to demographic attributes, geographic location, related topics, or even queries. It’s a great choice to find popular keywords and for some initial keyword research.
Take note that if you need more in-depth keyword research, you may want to try out some other tools.
Keyword Tool.io
Keyword Tool.io will provide keyword suggestions for Google and other search engines, including; Youtube, Bing, and Amazon. It’s a tool that will let you filter keywords based on county, images, news, and videos. Keyword Tool.io is an excellent option for anyone who wants to carry out keyword research.
This impressive tool lives up to its name, considering the level of functionality which it provides.
Answer The Public
Answer The Public will offer you suggestions based on activity on Google and Bing. As a unique feature, the tool creates a comprehensive list of questions and phrases related to the keyword. This feature makes it an excellent choice for brainstorming and idea generation. Instead, it can be a reliable source for topic or title ideas. However, don’t expect it to offer you too much in-depth data on the keyword research such as search volume. When looking to carry out intensive keyword research, it may be advisable to opt for other tools.
Ahrefs Keyword Explorer
Ahrefs remains one of the best keyword research tools on the list. It’s beneficial for content creators. All of the information given to users of this tool are detailed, and they gather their data based on user click activity on search engines. Ahrefs organic search report also functions to identify competitor rankings and the amount of traffic for websites. Its users will also enjoy current keyword ranking and full ranking history.
Ubersuggest
Ubersuggest works to expand a given input to an extensive list of keywords. It looks to offer you detailed keyword research using only fundamental ideas. All of your key ideas are built up based on location or other vital parameters and listed alphabetically. Users can either navigate through the list or download it for increased convenience.
Quora
If you’re interested in doing some smart work for your keyword research, Quora is the best bet for you. Quora can help you generate ideas or even expand what you already have on the ground. This tool is a Q&A forum that will show you the queries of different people concerning the keyword. By doing this, its easier to structure your posts to suit the taste of the reader.
For some smart research work, it’s also possible to consult Joel House Search Media. They have custom-solutions designed to improve digital presence and provide effective results.
SEMrush
SEMrush is an easy-to-use tool. All you have to do is input any of your URL into SEMrush, and it will provide you with information on;
Keyword ranking of the website
Details of other top competitors of that keyword
Research-related data, such as search volume and domain traffic.
KWFinder
This keyword tool has about 1 billion keywords in its database and supports 40 different languages from around the world. KWFinder allows users to conduct local specific searches based on countries, states, or cities. This functionality makes the tool well-built for identifying local SEO. KWFinder also has a keyword difficulty score, which can predict how easy it is to rank the keyword before content creation.
Conclusion
Each of the keyword research tools on this list has their strengths and weaknesses, which a content creator can always avail himself. It’s possible to use any of them to get effective results. Even if you’ve tried out any, you can always opt for something different.
