Designing a business website isn’t rocket science, but it isn’t knowledge that is intrinsically gained. You have to put a little effort forth to learn what works and what is attractive to web users. Luckily, the internet is well equipped to teach you everything you need to know.
Whether you already have a business website, or you are starting from scratch on your design, there is always something new to learn and build. Take a moment to soak in a few helpful tips, and check out a brief overview of five elements necessary for creating a successful business website design.
Encourage communication throughout your design
Communication is a vital aspect of business and life. Without proper communication and connection to your audience, the longevity of your organization is in jeopardy.
In addition to the standard “Contact Us” page, you should encourage communication in other areas of your design. The homepage is a great place to start. Check out this example of a business site that encourages communication.
Integrate social media into your design
Social media sharing buttons are the easiest way to link the content of your business website to the vast existence of the social media networks. It’s free marketing when someone shares a piece of your website on their social media profile.
Social media share buttons are easy to include in your design. People who visit your website should always have the opportunity to share their excitement with their friends and family on social media.
Optimize for mobile access to your site
Mobile devices are taking the internet by storm. Web users use their mobile devices to browse, check emails, and communicate in many different ways online.
The personal computer is quickly becoming a dinosaur in terms of accessing the internet, which means changes in the way you design your business website. Designing now must be aimed towards fitting a much smaller screen.
Learn everything there is to know about SEO
Search engine optimization is all about learning how to work with the major search engines of the internet to rank higher in the SERPs (search engine results pages). The higher you rank in the SERPs, the more visible your business website will be to web users.
SEO is the key to really designing a successful and booming business website. Invest time and money (if you have to) to gain a thorough understanding of all things SEO.
Use only high quality images and videos
Search engines and web users both prefer clear and crisp images. They also enjoy videos that stream quickly and without pause. Use only the best, most high quality images and videos as you design your website to draw more positive attention from search engines.