Blogging is a great way to build brand awareness, become a thought leader for your industry, and create a loyal online following for your company. However, none of these things can be well accomplished if your target market lacks faith in the legitimacy or reliability of your business. Luckily, blogs can also be a great way to increase the amount of trust your readers have in you. To show you exactly how you can do this, here are three ways you can use your blog to build trust with your readers.
Let Them See You
Most Internet users today know that you can find almost anything online, be it true or false. Knowing this, it’s only natural for readers and consumers to assume something isn’t trustworthy until it proves itself otherwise. This is especially the case with online content, which can be and frequently is written or published by non-experts or those looking to make a quick buck. So to set yourself apart from the ghostwriters of the Internet, Akshay Hallur of GoBloggingTips.com, recommends putting the human faces of your company front and center on your blog. By showing your readers that you’re an actual person, it will make it much easier for them to trust you and the content you share with them.
Create A Dialogue
If you want your readers to feel like they can trust you and your brand, you’ve got to work to build a relationship together. Keep in mind, this can’t be done simply by posting a blog on Tuesday and forgetting about your audience for the rest of the week. You’ve got to actually put in the time to build one-on-one relationships with the people you’re wanting to build trust with. With regards to your blog, AJ Agrawal, a contributor to Forbes.com, advises making engagement one of your top priorities. Reply to comments when you get them, reach out to your followers on social media, and prove to your readers and followers that you truly care about them. This, in turn, will help them to care about you as well.
Display Your Credibility
Even before you’re able to personally show your readers how trustworthy you are, you can make your legitimacy known by displaying your credibility all throughout your blog. This can be done by showing an accreditations or certifications you’ve achieved, awards you’ve been given, or reputable groups you belong to. If your readers can associate you with something else they find trustworthy, the amount of trust they feel for you will increase. Chris Lee of ABlogOnBlogging.com also shares that you can put a condensed version of your “About” page in a sidebar on your individual blog posts, so if your readers are looking to learn more about you while reading your content, they don’t have to go far to do it.
Your blog can and should be a bridge of trust between you and your readers. Use the tips mentioned above to take full advantage of this tool in building trust with your target audience today.