If you’re just starting out with your own small business, it can be hard to know how to use the small amount of money that you have to begin marketing yourself and getting the word out about your products or services. Especially if you’re trying to be very frugal, you might be unsure that marketing avenues are going to make the best use of your resources.
Luckily, there are quite a few ways you can market and advertise your business without having to have a large marketing budget. To show you how this can be done, here are three cost-effective ways to start marketing your small business.
Get On Local DIrectories
Especially if you are running a business that’s meant just for your local area, it makes sense for you to get onto the local directories so that people in your community can find you. According to Kim Garst, a contributor to Entrepreneur.com, it’s completely free to create your own entry in online directories like Yelp.
By doing this, you’ll be able to increase the visibility of your business to those doing online searches and build upon the legitimacy of your business. Just make sure that all the information you submit to each directory is the same so that those searching online will always be able to find current and accurate information about your business.
Create Your Online Presence
In addition to getting your name and business information onto online directories, you should also work to improve your online presence for your business. In today’s consumer-driven world, it’s important that people are able to find you online, research your business, and get to know your brand in the hopes of becoming loyal to your company.
According to Susan Ward, a contributor to The Balance Small Business, some things you can do that will help to amplify your online presence include creating your own website, writing for your own business blog, creating social media profiles, gathering an email list, and so much more. Depending on what your business is, who your target market is, and what your budget is, the exact tasks you’ll want to complete to build your online presence will vary.
Do Outdoor Advertising
For new small businesses that are keeping their products or services within a certain geographical area, using outdoor advertising could be a great option for you.
Shawn Hessinger, a contributor to Small Business Trends, shares that some of the most common forms of outdoor advertising include static signs, digital signs, billboards, and more. While these things can get expensive, it’s easy to start out small and get more visibility as your business grows.
If you’re looking for inexpensive ways you can start to market your new small business, consider using the tips mentioned above to help you do just that.