Starting a small business is hard. But you can make it even harder on yourself by not avoiding some of the most common mistakes that new business owners are prone to do. Particularly if it’s your first time trying out a self-starting business, caution needs to be at the forefront of your priorities through the entirety of your initiation process.
A few easy things to avoid include the fact that you should never mix your business and personal financial accounts, you should not try to be your own web designer, you shouldn’t advertise too broadly when starting out, and you shouldn’t overdo or underdo your social media interactions.
Mixing Business and Personal Financial Accounts
As soon as you start your small business, you need to create a separate business bank account. All of your income and expenses related to the business need to go there and only there. As soon as you start mixing business and personal accounts, all sorts of bad things can happen. For tax purposes, everything gets extremely confusing. For liability purposes, suddenly money is going to be in the wrong place. If you have to do any bankruptcy proceedings, everything will be a mess if you didn’t separate these accounts as well.
Trying To Be Your Own Web Designer
Not everybody is a web designer. Even if you follow all of the pretty templates that you can purchase online, it takes a certain killer instinct to make a really great web presence. Unless your business is making websites, that means that you should hire a web designer to do the job for you. You should include it in your startup costs that a professional should handle all of the initial setup and design of your website. If you try to do it on your own, you’re immediately losing business and losing focus because of this distraction.
Advertising Too Broadly
Advertising for small business is a talent. It’s a skill you have to develop. And if you advertise too broadly at the beginning, you’re going to spend a lot of time and effort with no return on your investment. Ideally, right at the beginning, you want to advertise either to a captive audience or a very small group of people who care about your messaging. Anything beyond that is going to get lost in the noise.
Overdoing or Underdoing Social Media Interactions
And finally, you may want to get as much attention as possible on social media platforms right when you start your small business. But there’s a fine line that you have to tread on. Too much interaction and you’ll feel pushy and over-promotional, and people will ignore you or avoid you. Too little interaction and people won’t think that you’re serious about offering them a product or service. Once again, this is something that you’ll have to figure out as you get more feedback in the early stages.