You can build a business website in less than an hour, but it won’t be a very effective creation. There is much more to building an effective business website than simply filling in the blanks on a template.
Just as you work daily to make your organization run more efficiently, your business website should be a constant, evolving entity. Here are a few aspects you should integrate into your website design to more effectively serve your target audience.
Champion the art of SEO
Search engine optimization should be seen as a foundational set of concepts. You should become fluent in the many different aspects of SEO before ever beginning your website’s design.
SEO will teach you how to develop content rich in cues for Google’s search engine to reward with a higher ranking in the SERPs (search engine results pages). Ranking on the first page of the SERPs exponentially raises your website’s likelihood of being discovered by web users.
Communication is the heart of success in digital marketing. You want to touch bases with target users as often as is possible, and your business website should be ground zero for communication.
In addition to your website’s “Contact Us” page, you should add other pleas for communication elsewhere on your site’s design. Like this example website shows, you can add a contact number in the top corner, and a live chat add-on for a more interactive element of communication.
Blog, blog, and blog some more
Your business website has a lot to gain from adding a well-written blog section to your design. Start with a small collection of posts, and continue adding new material at least once or twice per week.
Keeping up with your blog presence is important, and will help you to retain loyal readers. Research the many different ways you can write a super effective blog post, and create the most well-rounded piece of content possible.
Offer exclusive benefits
Use your business website to offer exclusive benefits to visitors. If for no other reason than to grab up a special deal, people will find their way to the pages of your site when there is incentive.
Make your website mobile ready
Make your website mobile ready in every way. More people use the internet via their mobile devices than those who use a traditional PC to go online. The difference in screen size can cause serious display issues, if your website isn’t properly formatted.
Simply adding the use of media queries to the coding of your business website will better equip your organization for mobile access. Media queries will set your page up to automatically adjust its display to the size of the current viewing screen.