To illustrate this concept, think about how landscaping is part of a first impression of a business, and then consider how the heavy hitters like Google, Facebook, and Microsoft approach their structures, and then ponder over the fact that the state of personal residences matter as well if there’s any business connection to them at all.
The Landscaping First Impression
Think about the first time that you drive to a business location. And this isn’t a place that is just stacked between other businesses, but rather has a yard and lawn of its own. If that place hasn’t had a great landscape design, then it isn’t going to have a maximum impact on your or any other potential clients that may have searched out their service by driving to the location rather than just looking them up online.
Think About Google
If you look what Google’s headquarters looks like, you’ll be amazed at how well designed it is. It’s powerful, aesthetic, and supports the company’s theory of work and play. If you keep that kind of quality of exterior building design in mind, even on a small scale, for what you’re trying to accomplish with your own business, then eventually your emulation will cause an uptick in success with regard to your overall project planning.
Another gigantic company that you can take notes from so far as corporate exterior design is concerned would be Facebook. With as much value as they’ve created, and the thought that they’ve put into their main buildings, you can see how much attention to detail has been paid to thing like structural design, landscaping, and point of focus.
Remember the Microsoft Campus
And how about something like the Microsoft campus? How much time and creative energy do you think that team put into making sure that the exterior design elements were absolutely perfect? And the end result isn’t so much the consequence of cost, but rather the consequence of focused intent.
Personal Residences Matter As Well
And if you really want to make sure your message hits home in terms of the design of something supporting your overall brand, don’t forget that if there are every any professional meetings or parties at your home address, it’s not a bad idea to have everything laid out visually there as well.