Coupons are still a vast part of effective marketing for companies.
However today, customers are searching for great coupons they can upload on a smartphone app, doing away with the need to carry around pieces of paper. It’s annoying at best with the convenience of online coupons increases. Coupons are no longer restricted to special flyers delivered to consumers’ mailboxes or printed cutouts in the Sunday paper. As a business, you can benefit from digital coupon marketing by staying up-to-date with the latest marketing techniques, while offering your loyal customers a means of saving money.
Do you use coupons as a way of promoting your business? As early as 2011, coupon redemption numbers reached $1.75 billion despite a drop in coupon dissemination. These days, consumers, whether individuals or businesses, are value inclined and looking for smart deals.
However, while transitioning to modernized coupon marketing techniques, your business may be missing a number of fantastic opportunities to make online coupons work more towards the direction you prefer. To be highly effective with marketing coupons to consumers, here are a few ideas.
6 TIPS FOR EFFECTIVE COUPON MARKETING
1. Target Consumers
Geo-targeting permits your business to benefit from GPS technology to detect when consumers are close at hand by offering coupons that lure them into stopping by. Though the technology is still in its infant stages, businesses can include geo-targeting into their current apps. The app can be programmed to send a notice to the person’s phone as they come closer to your location. This method could easily get out of hand; therefore, be sure to offer consumers a way to opt-out of receiving notifications.
2. Work with a Distributor
There are specific sites that can distribute your online coupons to their current customer base, promptly targeting coupons to the consumers most likely to use them.
3. Wow Them with Visual Appeal
You should create brilliant, attention-grabbing content that induces people to pay attention to your message. If your budget allows it, hire a graphic designer who can give your marketing undertakings a professional look. You should include your logo, photos of merchandise comparative to those being sold, and daring, vivid hues and fonts that will interest consumers.
4. Incorporate E-mail
Yes, e-mail is still a very effective marketing tool, especially for coupons. To be as efficient as possible, you must ensure that your online coupons assimilate with your customers’ e-mails. Through this, you can frequently keep your customers informed about discounts and specials. This increases the likelihood that they will return to your business as well. If you incorporate a barcode with your emails, be sure to supply your cashier with a code they can enter in order for customers to receive their discount.
5. Use Text Messaging
To make certain that text campaigns are as successful as possible, make customers feel special. Let them know that by receiving these messages, they are awarded discounts that not everyone has access to if they are not on the text list. You should make it clear to customers that the text can be stopped at any time by replying with a specific code word.
6. Assess the Outcome
As each marketing campaign approaches its deadline, analyze the results to find out how well the campaign went. If you do this from the beginning, you will discover that you have a fantastic yardstick to compare upcoming undertakings. By doing this, you can fine-tune your marketing strategy and separate the ones that are more effective from those that are not.