Your business website could always use a design update. Optimization is an ongoing goal that is never fully achieved, as technology is constantly upgrading and changing. It is important to stay up to date on your design knowledge.
Your business website can always be better than it is right now. Take a moment to consider a few design tactics that will help your website turn more of a profit this year than it did in the last two.
Simple navigation options
One of the most basic steps of creating a well-built business website is to add a method of navigating the content. Web users need the ability to move throughout your website to fully engage in the experience.
Traditional designs include a simple stationary navigation bar, and web users are comfortably familiar with the method. This website for mesh sponges makes perfect use of the stationary navigation bar. You can see that there is no confusion on how to get around the design.
Communication is a priority
In every part of your business, communication is a priority. Your website’s design should be no different, and your layout should encourage communication at every opportunity. Adding a “Contact Us” page isn’t the only way you can urge web users to engage.
Learn to incorporate the call to action, and weave the element throughout your content. For example, a link that pleas for users to “leave a comment” placed below a blog post urges readers to share their thoughts.
Social media is your friend
Your business website’s content should always have a mechanism of linking to social media. Social media sharing buttons are vital to the visibility of your website’s content, and it isn’t difficult to add them to your design.
Use the internet as a learning device, and learn how to implant social media sharing into your website’s design today. Every share by a web user is a free piece of digital marketing that you had to do very little to acquire.
Optimize for mobile access
Mobile access to the internet is far more prevalent in today’s culture than that of PCs and laptops, so your digital content should be optimized to display on a much smaller screen.
Pinching and swiping the screen of your digital device to properly view a website is annoying, and people will quickly move onto another destination.
Dig into search engine optimization
You’ve probably been introduced to SEO at some point in your designing journey, but a surface-level knowledge of the concepts will only get you so far.
Dig into search engine optimization, and become competent in the ways of Google’s search engine. Ranking higher in the SERPs (search engine results pages) will thrust your digital presence to new heights.