Online promotion can provide you measurable, real time results of your marketing efforts. However, offline marketing is different. You need to focus more on your business’ logos and your personal charm in order to make offline marketing work. This is the playground of serious marketers who know and understand their business very well and do not hesitate to grab an opportunity as soon as it arrives. In general, offline marketing could leave a more lasting impact of your business in the minds of your customers or clients. Don’t wait and try these 5 business promotion methods that could make you an established name in your business sector.
- Participate in trade shows
Trade shows and expos are the biggest networking events for any business. Here, you can earn valuable business contacts and even highlight your products to the right clientele. While you participate in trade shows, you can distribute free stuff, handouts, encourage live product trials and distribute your business card as far as possible. These expos and events can also establish you as an expert in your field. Don’t just market yourself in these events. Offer help whenever needed, speak to different people, and don’t hesitate to offer a free lunch to any potential business contact. It works.
- Free giveaways
People love free stuff and you could use this psychological bias to market your product to your audience. Free giveaways can also include charities. If you are a restaurant owner, consider providing free food to people around your neighborhood on a day or serve some delicious food in an orphanage or care home. Additionally, create space for a free consultation day when you can talk to your potential clients and create a rapport for your business. You gain business contacts while they get free advice or products. Another good way to make free giveaways work for you is to talk to local celebs and sending them your products for free. If they use them and like them, they may endorse them.
- Paste sticker labels everywhere
Sticker labels are the most versatile marketing materials you will ever come across. They can be used on media kits, giveaways, boxes, other packaging, mails, stationery, and sometimes even your vehicles. Sticker labels allow you to make your packaging unique. It also creates a scope for branding your products with mails and parcels. The more your brand appears, the better chances of it being seen by your target audience. So, make sure that the branding is done right. You don’t want to miss the opportunity of sending branded merchandize and goods to your clients and customers. You can find sticker labels here.
- Design informative handouts
Handouts are great when it comes to spreading detailed information about your business to your audience. Focus on giving away information that is useful for your target audience. These handouts could be used in trade shows or can be used as newspaper/magazine inserts. While most businesses focus on marketing their business with flashy fonts, you can try to adopt a different approach. A great handout can include some great written content as well. If you are a solar equipment retailer, why don’t you tell your customer 5 reasons why solar energy is better for them? It will help in sending a clear message, provide value, and ensure that your business gets a good reputation.
- Distribute your business card
Your business card is the most authentic representation of your business, in formal or informal settings. The idea is to create such a business card that can instantly click with the customers. Your company’s name, your name, designation, and contact details should be accurately printed on the business card. No matter where you go and who you meet, your business card should always be left with people. Experiment with the shape and color of the card and see how you can make it more exciting and valuable. It is not only an inexpensive promotion strategy but is a MUST HAVE for every business owner.
These were the 5 best ways of promoting your business offline. The connections that you make with people in real life are often better and provide more value to your business. Consequently, the impressions that you leave on people when meeting them personally or sending them a printed card or handout last longer. Be careful about the message you convey to people to make your offline marketing strategy a success.