If you have a business that you run through a website, your livelihood depends on your ability to get people to come to your website and make a purchase with you. However, most people are reluctant to immediately make a purchase with a new company that they don’t have any type of rapport with. But to get to this point, you have to have some kind of positive interaction with your visitors. To help increase the chances of this, here are three tips for getting more interaction through your website.
Embrace Social Media
One of the easiest ways to start interacting with your visitors or potential customers is through social media. On your website, you should make it easy for your visitors to find your business on social media and start interacting with you. When done through this platform, it’s often easier for businesses to connect on a more personal level with their visitors. To ensure you’re making the most of this strategy, Dan Shewan, a contributor to WordStream.com, recommends only using the social media platforms that best match your business and brand.
Write Great Blogs
Another great way to get people to interact with you through your website is to create irresistible content through blogs. And according to Rebecca Burn-Callander, a contributor to Telegraph, the more time people are spending on your blogs or your website in general, the higher you’ll rank in search results, making it easier for more people to find you and your website. To get more people viewing and interacting with your blogs, try writing content that asks for people’s input or opinions. This will give them an open invitation to leave you comments or reach out through social media to talk about the content you’ve written.
Focus On Your Calls To Action
When it comes to the actual design of your web pages, you can encourage visitors to interact more by focusing on your calls to action and telling viewers exactly what you want them to do. According to Gabriel Shaoolian, a contributor to the Huffington Post, it’s important that you’re not afraid to have your calls to action stick out from the rest of your page and be very eye-catching. They should also use language that helps lead the visitors further down the sales funnel and onto pages that will encourage them to make the final action or interaction that you’re hoping for.
If you’re wanting to make your website bring in more interactions from your visitors, consider using the tips mentioned above to help you bring more people to your website and encourage them to become more communicative with your web pages and your business in general.