If you’re going to spend your marketing and advertising dollars on a large sign or billboard, you want to make sure that you’re creating something that will give you a great return on your investment. However, creating these types of marketing pieces is different than any other form of marketing. So to help you create an amazing sign that will help bring in more money and customers, here are three tips for creating signs or billboards that draw attention.
Use Contrasting Colors
One of the most important aspects of your large sign or billboard is color. If the colors don’t contrast enough and people can’t see or read what you’ve put up, it doesn’t matter how great the image was or how clever your wording is. According to Entrepreneur.com, you should try to have the words or images contrast against whatever background you’re using. While you might love the look of complementary colors, with a sign this big and all the elements going on around it, like direct sunlight or very minimal light, you want to stay on the safe side. Also, you may want to add a border around the letters you use so it can be read even easier.
Have A Clear Message
Especially with billboards, you have to have the message come through loud and clear with very little time or effort. People will only see your billboard as they’re driving by, so they can’t be required to spend a lot of time looking at it in order for it to be impactful. According to Anna Dizon, a contributor to FitSmallBusiness.com, if you’re worried you might not be getting your point across fast enough, show your design idea to a few people for just a couple seconds and see if what they got from it is what you want your viewers to get. If it’s not, head back to the drawing board until you can come up with something that has a clear message.
Go Beyond Just Print
While most signs and billboards are two dimensional, you by no means have to be limited to this. According to Paul Suggett, a contributor to The Balance Careers, creating a billboard that’s three dimensional or has moving parts can be a great way to draw additional attention to your signage. Not only this, but if your billboard is particularly noteworthy, you may garner more media attention due to your creative ad. Although it might cost you a bit more, it could be well worth the investment in the end.
If you’re considering using a billboard or large sign to advertise your business, use the tips mentioned above to help you make the most of this marketing platform.